Robots - Science Museum

  • Rhea Mehmet
After Cosmonauts, Robots was one of the most successful exhibition the Science Museum has ever had

I managed a carefully planned campaign across print, outdoor, digital, email, partnerships, and social media.

This included creatively conceptualizing, briefing and distributing the hugely successful Robots trailer, which over the course of the campaign had over 50k views and engagements.

I also set up partnerships to reach new audiences with Eat Your Own Ears, the London-based music promoters, and Citadel Festival. The partnership with Citadel Festival has led to the Science Museum’s annual attendance at the Festival as well as large-scale inclusion in their marketing campaigns.