Ròslottie - Brand Identity & Web Design

The Ròslottie branding project aimed to create a brand name and visual identity that reflected the company's heritage and commitment to contemporary design, sophistication and vibrancy. The brand name was derived from a combination of the Scottish Gaelic word for 'rose' and the abbreviation of the founder's name, Charlotte. This name embodies the company's personality and origin while being short, memorable, and distinctive. The Ròslottie logo features a serif typographic design with artistic touches that give it its own character. The first part of the logo has an inclination that represents the dynamism and advancement of the brand, while the second part represents the brand's roots and creativity. The logo is designed to be simple, yet quirky and refined, reflecting the brand's commitment to contemporary design, sophistication and vibrancy. The brand's visual identity is complemented by a soft and neutral color palette that conveys a sense of femininity, sophistication, and vibrancy. The use of white, dark grey, and coral pink tones creates a vibrant and harmonious atmosphere that reflects the brand's focus on natural and repurposed products in a fun and creative way.