Ruby Ruth Dolls, University Marketing Assignment (2021) First-Class Honours grade.

Adobe Photoshop task to market Ruby Ruth Dolls in a photographic composition. As a DIY and eco-friendly ethos is at the epicentre of Jenny Mustill's work, I formed a collage-style piece of my own home-made creations. This included: a clay Ruby Ruth Dolls rocket, punch-needle stitched earth and stars, and a clay heart that reflects the Ruby Ruth Doll’s logo. I captured the RAW images with a Canon DS500 camera. To apply my pieces to the composition I used extra large green sticky notes to act as a green-screen, using Adobe Photoshop's colour range option to erase the background. I incorporated my disco ball to form the moonscape and the light refractions on the wall as the background stars. I painted a witch onto one of the sticky notes and asked a friend to hold up a cauldron with coil wire to capture the chains' entirety, propping my phone torch inside to brighten the centre. I edited the cat character Jasper to sit on top of it, as his characters' narrative is to 'freelance as a witches cat', to encapsulate the story. Very happy with the end result, but aware it needs a lot of alterations! Some green-screen bleeding still remained on the characters, and the edges of the collage lack blending. Also used the Photoshop eraser tool to edit out each part of the cauldron chains due to it blending with the background, which was very time consuming. In hindsight I would have utilised a more vibrant background to highlight the bubbly and vibrant energy of the company.