Runner's World / RENAULT London Marathon

The Brief / RENAULT were inspired to get participants of all abilities, race ready, break their personal best records, and power them across the finish line of the Virgin Money London Marathon, with the proven coaching knowledge of Runner's World Magazine. The Solution / Utilising a distinct vibrant 360° campaign, covering any experience level from sofa to medal winning, guiding expert nutrition, training, time line diaries, equipment and on the day pacing teams to help hit, or smash goals. The Results / 209 New Medal Winners 31% Increase in Brand Awareness