Sabon - Rebranding and a complete concept creation

Sabon is a series of Bath & Body shops based in Israel with branches all over the world. PROJECT DESCRIPTION rebranding the hole brand's products, creating a strong international concept. We created an individual packaging identity for each of Sabon’s product lines. Our design concept was immersed in a blend of modernity with tradition. One body oil is painted with abstract totems of the medieval Elizabethan era. We also reshaped Sabon’s product encasements. Deigned to be ornamental and unique, we devised a gift box in the shape of a medieval shoe, then later a magician’s hat! THE DESIGN PROCESS Our design process delivered exquisite collaborations with ceramic artists, can-dle makers and binderies. Our method was technical, gentle and meticulous,