In recent years, what is “healthy” and what makes us “well” has become more confusing than ever. Diets have had us eating blindfolded, doing shots of oxygen and only consuming ingredients that are raw, liquid, or the colour purple.
Sano was founded to cut through the nonsense, to clarify what healthy eating is and to put the knowledge of how to eat better in everybody's hands. The brand is grounded in nutritional science rather than fad & fiction.
We created the brand (and sub-brands) from the ground up, through naming and group hierarchy to the tone of voice, styling and launch communications.
Agency: Clinic
Role: Creative Director
Team: Jazmín García de León, Paul Holder, Chris Bishop, Ed Chandler