Small Japanese Soldier informs us that its name came about one night in the Dog and Duck. Talk turned to the subject of ‘things you find down the back of your sofa’ – TV remote, condoms and so on – and someone said what became the Eureka! phrase.
Small Japanese Soldier is the sister agency to Clinic, specialising in the games and entertainment industry, taking risks that a larger agency couldn’t. It prides itself on its fighting spirit, promising to do whatever it takes to deliver for the client.
In 2016 it was time to redesign the brand from the ground up to continue the fight.
Agency: Clinic
Role: Creative Director