Insight
No child is born to die. Every child deserves the chance to survive and thrive – wherever they come into this world.
Imagination
Millions of children across the globe need medicine, care, shelter and support. And to get that support we have to tell their story. Whether it’s a worried mother, a sick child, or a schoolgirl here in the UK going to bed hungry every night. We have to present their story truthfully, yet creatively.
Impact
As the lead team on the Save the Children account, we helped the organisation raise enough money to buy life-saving clinics and medicines. Our Build It for Babies capital appeals in particular smashed their targets, year on year.
We were awarded Best Creative Agency at the Institute of Fundraising awards in 2013, crediting our work with Save the Children.