SAVOIE - Rebranding

Savoy is a French territory, located in the south of France. The region is listed as part of the UNPO, (Unrepresented Nations and Peoples Organization). Famous for its rare and beautiful cultural heritage, Savoy keeps being an attraction for haute-cusin lovers and extreme sports cravers. For my BA final project at Politecnico di Milano, I was asked to design its rebranding and to suggest a visual system to communicate and organize the region's attractions. I decided to work on the tourist offers and attractions. Here is my personal proposal.