SCEAD Brand Identity

  • Rakesh Makwana
During a recent family trip to India, I had the chance to meet and work with the team behind SCEAD (Space for Children in Education Art & Development), a foundation nbased in Bangalore that has been helping underprivileged children, women and disabled people since 1998.
I was asked by Daniel, the founder of the organisation to help development their logotype and visual identity for the brand.
The positive symbol included in the new SCEAD logo has been utilised to develop a complementary pattern, and an earthy colour palette embodies Indian traditional colours to capture the local culture. Pictures I took while exploring rural India have been used as visuals for my proposal of a marketing campaign.
SCEAD Brand Identity by Rakesh Makwana
Rakesh Makwana
Freelance Brand Designer | Available for hire