Science Museum Top Secret Campaign, Invite and Container

  • Abigail Green

Working for the Science Museum, I created a successful campaign launch for the opening of the new blockbuster exhibition, Top Secret. Being a collaborative exhibition with GCHQ, my task on this highly secretive project was to produce not only an integrated marketing campaign but also an array of printed collateral and an installation piece with Government Defence company Babcock. Combining the idea of the crossword and the pixel, I created a bold and graphical campaign style that visualised a traditional GCHQ recruiting method with one of their largest threats of today, cyber security. This project also included the opportunity to art direct the noir styled photography needed for the campaign, design, produce and manage the graphics of a large installation piece, and create the exhibition’s black tie launch invite.