Selfridges - Digital Falls

  • Jon Emmony

As part of The New Order project with Selfridges, 'Digital Falls' was an AR experience installed within the Atrium at the heart of the Selfridges store, London, which ran from 2nd - 30th September 2019. Working with Augmented Reality studio Visualise, the piece represents the conversations, ideas and communication that occur within such a large public space, simultaneously allowing new interactions between visitors as they explore both a digital and physical environment.

Project Tags


  • Selfridges logo


    • Fashion and Textiles