Selling James Dearlove with Jack Trodd at the London Art Fair

At the inaugural UK art fair of 2024 - The London Art Fair, Jack Trodd and I collaborated in the promotion and sale of the exceptional artwork by the new-contemporary artist James Dearlove. We explored the narrative of exploration and transformation that underlies Dearlove's captivating creations. Dearlove's artistic expressions serve as a canvas for the dissolution of boundaries between dualistic oppositions, weaving a visual narrative that blurs distinctions between natural and cultural, rural and urban, light and dark, desire and disquietude, intimacy and alienation, and figuration and abstraction. Much like the renowned painter Francis Bacon, Dearlove taps into the uncanny, exploring experiences within unhomely domestic interiors, paranormal phenomena, the rianthropic hybridizations, and photographic source material. We sold over 75% of the available artworks and in doing so provided a new access to the market for a highly talented emerging artist.