Sephora champions personal care for the everyday. The launch of their own haircare products, opened a great door to playing with an iconic graphic element of the brand, their black stripes.

At the design laboratory we concept and set the foundations for a new line of products that would keep in line with the minimalism and elegance of the brand, but that would catch the attention of a young consumer.
The straight stripes bend and flow, bringing a rebellious twist to the brand and their new range of products.

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Designer, Visual Artist