I was publicity and media manager for Shakespeare Syndrome at the 2016 Edinburgh Festival Fringe. The play was funded by Mermaids: University of St Andrews Performing Arts Fund and enjoyed a great deal of success at this year's festival, even selling out on a number of occasions. As co-publicity manager it was my responsibility to contact media and broadcasting networks and maintain the show's social media pages (Facebook, Twitter, Instagram and Tumblr). The play had wide-reaching publicity, enjoying coverage from both STV and BBC Shakespeare and being name-dropped by the New York Times. The show enjoyed a 4-star review from The Saint, and highly complimentary 3-star reviews from Edinburgh Guide and Broadway Baby.