Sherbet

  • Robert Chapman

Rebrand concept for electric London taxi company, Sherbet, who wanted to update the overall look and feel of their brand. The new logo features a lightning bolt icon, which is formed from two arrows, signifying direction, and also forms a letter 'S', for 'Sherbet', with the chosen colours of gold and blue representing quality and dependability. Such design elements, as well as typography and patterns formed from the interlocking arrow/bolt icon, have been selected to maintain consistency across both print and digital platforms, such as the mobile app, depicted below.

Sherbet by Robert Chapman
Sherbet by Robert Chapman
Sherbet by Robert Chapman
Sherbet by Robert Chapman
Robert Chapman
Graphic Designer