Sherbet

Rebrand concept for electric London taxi company, Sherbet, who wanted to update the overall look and feel of their brand. The new logo features a lightning bolt icon, which is formed from two arrows, signifying direction, and also forms a letter 'S', for 'Sherbet', with the chosen colours of gold and blue representing quality and dependability. Such design elements, as well as typography and patterns formed from the interlocking arrow/bolt icon, have been selected to maintain consistency across both print and digital platforms, such as the mobile app, depicted below.