If the drive of the automotive industry towards electrification was ever in doubt, a further nail in the coffin of the internal combustion engine (ICE) was hammered home recently with the announcement from Jaguar Land Rover (JLR) that the company will be 100% electric by 2025. Kannan Soundarapandian, Business Unit Manager, Motor Drives, Texas Instruments (TI), looks at how motor drive systems are propelling this paradigm shift.