SilDerm

This project represents the introduction-to-market of an OTC range in the Republic of Ireland by Fannin a healthcare company part of the DCCplc group, an FTSE-100 group. My role in this project was to create the digital marketing strategy and design the online presence of the range on social media within a tight marketing budget. This project represented the first product range for which Fannin invested in a digital presence for. My partner and I have created both the traditional and digital marketing campaigns for the product stretching from social media marketing to specialized magazines and the creation of in-store marketing content. I was directly responsible for creating, designing, and managing all social media marketing material. We raised a genuine following of +300 followers in the first three months post product launch in pharmacies across Ireland. We also participated in numerous expos and events.