"A Simba Hybrid® mattress is for living, sleeping and lots more, er, grown up stuff. And we want to show that. So we've made this cheeky ad which shows what goes into making your Simba Hybrid® mattress unique - with its combination of 2,500 conical pocket springs and responsive memory foam." Our own Sir John Hegarty wrote and directed this first broadcast advert for Simba, we hope it makes you giggle as much as we did!