Situ Live!

A new immersive high street shopping experience at Westfield London. Bearded Kitten were appointed as the spatial design agency and retail fit out. It reimagines retail by inviting consumers to get hands-on with products from the world’s best brands. With a focus on merchandising through storytelling; the space engages shoppers through immersive product exhibits to ‘inspire their everyday’, taking them on a journey of exploration, interaction and discovery. Working in-house at Bearded Kitten for this immersive retail fit out project. Within the 7,500 sq.ft store, I created the window graphics, spatial signage and printed media. Job role included: Brand communications Graphic design Print management Signage & way finding Spatial graphics