SJOG

  • Alex Whiteley

This project was a total rebrand for national charity SJOG (Saint John of God Hospitaller Services). Their new brand and website features a new logo which uses the typeface Effra, a new five colour palette and most importantly a tone of voice that makes it easier for people to engage with the charity and website by adopting a less formal and more conversational approach that more closely reflects who SJOG are.

SJOG by Alex Whiteley
SJOG by Alex Whiteley
SJOG by Alex Whiteley
SJOG by Alex Whiteley
SJOG by Alex Whiteley
SJOG by Alex Whiteley
Alex Whiteley
Graphic designer