Skincare with super powers / Olay

A unique Mothers Day collaboration to empower super Mum's everywhere.

We understood that something like Mothers Day was a key period for Olay and retailers, we wanted to create limited edition packaging and gifts - creating stand-out, excitement, and desirability.

Idea
Olay understands that all our Mum’s are pretty heroic; They endure hours of labor, operate on minuscule sleep, deal with lego bits under their feet, and much much more. So, This Mother’s day, Olay wanted to give Mum extra superpowers to ‘Face Anything’.This campaign celebrated the super women in our lives, and the superpowers of Olay products - showing women they deserved skin care as powerful as they were. 

The look and feel was brought to life with Nadia Flowers edgy style.  Unconventionally, we pursued an artist whose style is a bit punky and rebellious. Nadia uses lo-fi materials like tip-ex, ink, watercolours and line work. This brought an strong edgy aesethic to the brand and supported our campaign idea.

We created a toolkit of social assets for the campaign. As well as a suite of POS and a limited edition branded jewelry box

–

Role: Creative, Art direction & design

–

Agency: Brave
Creative Direction: Caroline Paris
Illustration: Nadia Flower