Slice

This was a collaborative brief set by Ogilvy Health London. We were tasked with redesigning a PIL (Patient information leaflet) that is inside patients prescribed medication. We had to reimagine how patients would receive information about their health, medication, and procedures. Our solution was Slice, we aim to provide patients with a Slice of information that they understand. And create an environment that is less intense and more helpful. We were interested in lifting the patient out of the overwhelming process of researching a condition or disease and provide them with an easy to use website and supporting material. That allows them to choose the intensity of information they received. Placing the patient at the forefront of decision making. And by designing this versatile system that could apply to all different age ranges attracted the client to our idea. *** This was a group collaboration