Specializing in interactive software for humans, this Sydney-based company is on the leading edge of wearable technology.
Getting there however, was no easy match, nor was it done by pure chance. By revolving their process around the idea of ’flow’, they have always created solutions that stand up against the best.
When diving deeper into this idea and the science behind it, the graphic findings of flow-scientist Mihaly Czikszentmihalyi (
Studio Dare was asked to create an brand identity that portrayed their process in a tonality that was coherent with their innovation.

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Design Director