Context
Breakfast is known as one of the most important meals of the day, so it’s time there was a festival that celebrates it. The plan is that it would take place in West Sussex in SS21.
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Approach
Introducing Brek Fest. My role in this collaborative project is to create the branding and visual language which can appeal to a variety of ages.
As breakfast is usually made up of simple ingredients, it was great to create a visual language out of this using only 3 shapes and limited colour palette.
As the event will take place in a market square, the logo-type also represents this and creates a stack, which is what most breakfast foods are. These are the early thoughts of what the posters could look like before the line-up is confirmed/released.
For the tickets, attendees will receive a set of cutlery that is attached as one until they 'brek' it apart.