My primary mission at Printed.com has been to both oversee and activate the transition between computer generated imagery to real product photography. I spent time experimenting and defining an enticing visual language for Printed.com’s social media channels, website and campaigns. My all-rounder approach to the job came in handy as, aside of photography, I had the opportunity to design printed products, introduce animation and video in the brand’s general communication, as well as supporting web/email design.