The Concept
The first of three A4 booklets. The challenge was for these to look creative yet stay informative and accessible, and to stay on brand. The use of 'the ring' introduces a glimpse of the workshop photos throughout. It's flexibility around the text and off the page edge allows for the maximum amount of text, yet keeping some free space.
The Luxury of Time
It’s been a pleasure to work on this as I’ve had time to be super thorough and really think about the layout and structure. I was able to storyboard the full brochure and work to this plan spread by spread. The prep work meant I could just focus on the design of each page.
Infographic Design
Given a scribble (yet a great scribble) of how to make a Carrot Whistle, had to be a first. I decided that creating an Infographic of this was the best route to ensure clarity for the user yet remain fun and engaging.