Modern women are expected to do, and have, it all.
Our lives have changed dramatically in a generation, and yet despite our progress we must still grapple with outdated expectations:
Do you think he’ll propose?
So you can’t cook?
I bet you’d look pretty if you smiled.
You don’t want kids?
Why are you getting so emotional?
It's just a job title, why does it matter?
You look tired.
The juxtaposition of clean modern fashion set against a vivid retro blue kitchen exemplifies the challenges we face as modern women in a chaotic world. One where we’re expected to achieve professionally and personally all whilst looking as picture perfect as an Instagram filter.
Concept, art direction, production, styling and retouching executed by myself.
Photographer: Sarah Pannell |
Fashion: Gabrielle Brown |
Model: Olivia @ Folk Collective |
Make up & hair: Kat Sheehan