Soothie
Soothie is a smoothie formulated specifically to soothe period symptoms in all menstruating humans. The brief, for BrandOpus' Chrysalis Student Awards 2020, was to create a drinks brand with a benefit beyond taste and refreshment.
The Soothie ambulance would drive around cities in the UK offering samples of Soothie and information about menstrual health. This would seek to break the stigma and taboo around periods and women's health, encouraging conversations and demonstrating the product's value and tastiness.
Period are not fun. But a discount voucher for a tasty smoothie that can also ease your cramps might just make it a little bit better. These vouchers would be distributed inside packaging of period products such as in tampon boxes.