You recently dropped your music video for LOVE IS VIOLENCE with Alice Glass, to me, it really seemed to tap into the whole moral panic surrounding goth/punk subcultural scenes and their followers, was this just my reading of this or was it a conscious choice?
It wasn’t something I was consciously doing – with LOVE IS VIOLENCE I wanted to channel something that was a mix of a modern music video with the aesthetics of one from the early 00s (the mood setting introduction, the clip of Alice’s last single playing on the television) which is when the video is supposed to be set. The same era where I was a 15 year old goth, sitting bored, disaffected and flicking through music channels.
However now that you mention the moral panic, that was quite rife during that time because rock/nu metal/punk was kinda blowing up and dominating radios, so maybe it was something that was gestating subconsciously. That said however, I just wanted to make a really sick video were kids rip out their own guts.
In a lot of your music videos, I’ve noticed you use a lot of VCR shots which creates a great dissonance of including the icons behind the music and also outputting an independent narrative within them – I expect this is pretty challenging to do – what kind of equipment/setup do you use for this?
I love old tech – it just looks so much better. I have a disdain for modern technology in films, it just looks so boring. To capture a lot of the VCR imagery I try to avoid composites of TVs that are done in post and have the images on the televisions on the day of shooting.
I actually sometimes use an old CCTV camera that’s hooked up to it’s own monitor that I bought from eBay, it gives a really great texture to the images. For principal photography we usually shoot with a Blackmagic Ursa mini pro G2 to capture the CRT screens without flicker.
I’ve got to ask, the Fair Game video – how on earth did you get that smoke projection to look like that? I assumed it was VFX until I watched it back.
Yeah, a lot of people initially think it was VFX but I’m kinda old fashioned and push to do everything practically (mainly because I have no knowledge of VFX or how they work). We got in touch with a guy who owned a fog screen, which is sort of like a wall of fog made with water vapour then we’d project Alice’s face from behind. For her face to appear in mid-air, we’d use this huge industrial fog machine pipe that when you fogged up the projection beam Alice’s face would materialise in thin air like a ghost, it was insane to see in person.
You seem to have made a real name for yourself within darkwave music, was this intentional or have you found yourself just naturally gravitating towards this?
Darkwave is the music I tend to listen to the most, so it’s just a natural gravitation, it also helps that my visual style melds well with that sort of sound, it’s also those tends to be the bands that I hunt down to work with. There’s something really cinematic about the sound too.