Side Hustle/ Typography Design
Taking inspiration from the simplified, geometric forms and angles of Bauhaus typography, and the V&A lino prints of illustrator James Brown, I challenged myself to create an alphabet that relied on a simple formula. One set of shapes first printed, then rotated and printed again to form each character. A rigid, mathematical experiment, but with unpredictable, happy accidents of form and colour.
The intention is to manually print the alphabet using traditional means such as screenprinting and lino printing, where only one screen/linocut would be required for each letter. And I'd like to explore animation and 3D rendering.
I've called it Spin and it's a work in progress, with different cases, weights and a grunge version in development. It featured in the open call typography competition for 36 Days of Type, and I presented it to the monthly type gathering TypeThursday London. I also sell prints of it online at hoopandholler.co.uk