Sport 2024 Editorial design

  • Pauline Pourcelot
—2017
Sport 2024 is the first event dedicated to the economic and social outlook of the 2024 Paris Olympic Games. Organized once in a year until 2024 by dentsu AEGIS network and MKTG, the Sport 2024 conferences shed unique light based on shared experiences with a wide audience of Advertisers, Sport Federations and public Authorities.
The booklet aims at convincing future partners to connect their names to the event for the eight years to come. The editorial design celebrates the end of a long wait for the French people, mixing up photographies and monochromatic layouts of the past century with today's types and colors.