Stage and Screen are a global travel company for the entertainment industry. With teams in Australia, New Zealand, USA & Canada.
Stage and Screen were in great need of a re-brand. They are a very passionate and dedicated team across the globe and their brand not only needed to reflect that, it also needed to be creative, edgy, innovative, friendly, relative, quirky and more importantly reflect Stage and Screens five customer segments – Production, Sport, Fashion, Music/Touring and Performing Arts.
By using their icon within their existing logo (which they didn't want to change), I was able to highlight their key segments under the Stage and Screen brand. Utilising these arms to represent each segment when broken down into their own piece of communication – making this element unique only to Stage and Screen.