Stage Scan

Stagescan was started by a former theatre critic and participating Broadway producer who moved to London and didn’t know how to find the city’s best shows. Stagescan puts the answers together in one place for anyone to use – whether you’re a one-time visitor looking for a West End hit, or a local following a favorite actor or writer.

Stagescan wants to become the ‘Trip Advisor’ of the London theatre scene, building on a loyal following but needing a brand and site that could take the experience to the next level. The objectives for the new site were to increase traffic, and increase the user reviews so important to making the site current and relevant. An increase in email sign ups and full registration would also ensure a longer term dialogue with the theatre community.

Finally, strengthening the brand and improving usability and functionality would make the site more attractive to partners such as major ticket vendors interested in the growing success of the site. The name was shortened from ‘Stagescanner’ and the logo strengthened to incorporate a tick of approval but also to work better online and at small sizes.

The site is now fully responsive across mobile, tablet and desktop using a card-based design. This makes the site relevant to people wanting to research or review a show whilst they are out and about. Overall usability has been increased by introducing a new site structure and clearer navigation. The specific requirements around user reviews and registration have been addressed through UX to create clear user flows for leaving reviews and registering for an account.