Starbucks Reserve - Design and menu branding

  • Jamie Rumson
  • Fruzsina Debóra Szabó
Taking the customer established aesthetics of the Starbucks brand then applying the clear brand motif of 'Luxury' I was tasked to create a Starbucks menu and series of business cards for their Reserve collection in Florida.
Greeting guests at the entrance to their new location people were handed the first 'Starbucks Reserve' experience in the form of the below menu to aid in the efficiency of the queue times as well as establishing the core message:
"This is not the Starbucks you know".