"Start-up's Atomic Structure" : A Structure Modelling tool for Start-ups
Creation and visualisation of a startup's business structure and its relation to its ecosystem. To be used as a viability and success assessment tool for startup businesses that are creative, innovative and/or technological. ©AngusBamford2021
This Adaptation of Rutherford’s Model of Atomic Structure to which I call the ‘Startup's Atomic Structure’, aims to create a visualisation of a startup's structure that marries both the internal and external elements that characterise and impact the business. The structure was created as part of a research project to serve as a structural model as well as a viability and success assessment tool for the startup company Feral Horses. I created such because of the lack of an existing model that adequately describes or supports assessments of the particular setup that Feral Horses had.
See below the rather DIY adaptation:
To explain, the nucleus consisting of protons (CEO etc) and neutrons (board, advisors, investors, interns), which are bound as one collective by mutually beneficial needs and interests, for example, startup advisories gain advantage from seeing innovative work whilst the startup protons gain industry credibility and expertise through affiliation. Then there are the electrons which represent the surrounding industry ecosystem (including competitors, market-forces, technological advancements and so on). These create energy(examples being media hype or trends) for the nucleus. The electrons are a force disconnected from the startup due to its infancy, however, it must be understood as necessary in creating inspiration, know-how and viability.
Conclusively, without each component (the nucleus and electrons) thriving a startup fails. For example, no matter your capabilities as a nucleus an example financial crash (effecting the electrons) ultimately undermines a startup's progression.
In-text Image: Personal Adaptation of Rutherford’s Model of Atomic Structure. [Orginal image accessed from https://www.britannica.com/science/Rutherford-model.]
Cover Image: https://www.vecteezy.com/vector-art/459238-startup-rocket-launch