Steep Hill e-Bike Campaign for Evans Cycles

  • Matt Ben Stone

It's not often a brand reaches 100 years in business! We're thrilled to join Evans Cycles in celebrating their centenary . We put 4 London commuters to the test on one of London’s famous cycling climbs, Swaine’s Lane to show them how good E-bikes really are and capture their reactions as they tackle the climb. ⚡️ 20% gradients? Challenge accepted! E-bikes are on the rise -literally- for our latest video campaign. Evans Cycles came to us with a project to showcase the latest in e-bike technology to celebrate 100 years of the bike at Evans. We handled the project end to end from pre-production; Casting, Wardrobe, Logistics and storyboarding, through to final delivery; whilst partnering with a digital agency for the launch across platforms.