With imagery, does the image lead the story or vice versa
At the end of the day a good story is a good story. When my grandad used to tell them, it was a thousand times better than most, because he knows how to engage a pub as opposed to, say, Uncle Colm in Derry Girls.
I think they are as important as each other. If you're adding images to a truly great story then you are enhancing what’s being said. However if you have a brief on something like sales analytics, you’re going to have to rely on the images to keep the audience engaged.
You've worked with a lot of illustrators at Jelly, do you like working from different artists designs ?
Definitely. You can learn so much working with different styles and techniques. It’s also a great challenge, trying to change the type of animation so that it best suits the artists style. Some artists don’t want the animation too over the top because it just doesn’t make sense. And others will want huge movements to really emphasise their art style.
By building a good relationship with the artist. Seeing what they envision and talking about how we can maybe push this. Then after that, working out what programme or technique we use to create the best work. A lot of the time, the image can help answer this question. There is so much movement and flow in most of the illustrations that we get to work with, all we want to do is push that further.
Now on to the really important stuff... Whats your top 5 non-animated films?
Obviously constantly changes but:
> Band of Brothers (series. Cheat)
And top 5 animation films?
Quick synopsis: An amazing world run by baby’s on clouds (because they cant walk yet), find out they live in a dream and need to work out how to stay alive! There are also flamingos.
> Spirited Away (totoro, pom poko and moving castle also)
> The first fritz the cat by Ralph Bakshi
And because I can't stick to 5:
One with a healthy deadline (you did say dream), not many client reviews, that includes a lot of explosions, magic, surreal worlds that relate to our world and it doesn’t matter if nobody likes it at the end.