PROBLEM
Create a campaign event to rebrand something that is widely unpopular.
SOLUTION
chose to rebrand strangers. The ethos of my campaign is that talking to strangers can create a more integrated society, limit loneliness and improve local communities. It would also create an environment where people would be more likely to speak up about in justice and would protect one another's human rights.
he Stranger Things event is a treasure hunt where people are given cards with information about other attendees and they have to match the answers to the right people by chatting with one another.
I created a magazine to promote the Stranger Things events, branded T-shirts and posters. Bold colours and friendly illustrations are designed to put the audience at ease and encourage them to feel safe at and excited about Stranger Things