Brief: Promote Experian’s move into the identity space.
Creative: Show how easy it is to be fooled with own personal information being used against you
Results: Front page of the Daily Mail website, 250,000 views on Youtube, 11,000 new likes on Facebook and over 380,000 people talking about the project.
A follow up version was created as a promotional video in just a single day at the Drum Live event. The follow up video has since gone on to over 40,000 views and has become a great new business tool.