Stride & Bloom Career Coaching

Brief: Karlene McGiness is a career coach for ambitious women looking to make a breakthrough, or to find more meaning in their career. Her brand name Stride & Bloom epitomises her philosophy - take purposeful steps and you will bloom. She required a cool, professional brand identity with a slight feminine edge to appeal to her target audience of 30-40yr old female professionals. Response: I worked in collaboration with Cara Bendon Brand Consultancy to create a clean, contemporary brand identity with a sense of confidence. The use of geometric patterns conveys a sense of order with measured steps, conveying the brand philosophy. Created in collaboration with Cara Bendon Brand Consultancy.