STRIVE

This was a self-made project. I wanted to create a name that represents the efforts to achieve, as the brand's core. Amongst the other ideas such as Ignite, Aim and Push, Strive best reflected the key features of the brand: movement, performance, and achieving. After that, the objective was to create distinctive and memorable brand visuals using the minimalistic approach. The neon green colour conveys the brand’s positivity, vitality and energy - so when we blended that with a combination of clean and modern typography, it resulted in a logo that captures what it is to Strive and achieve greatness.