As part of The University of Sheffield’s wider goal to better involve students in their educational experience, we wanted to gather student feedback on our work. No one likes filling in surveys, so I focused on the feedback being crucial to helping give participants a better university experience — help us help you.
The little characters all offer their feedback and work together to help to build the campaign. The project encompassed print and digital, being displayed across campus on plasma screens and over social media. All animation was provided by my co-worker Kieran Bentley.
