Super PR Fem (Branding)

Super PR Fem is a spin-off from parent Austrian agency Super PR. Its mission is to bring brands and people together through the fem side of life. Super PR Fem believes feminism is a path, a lens through which to view the world, that embodies great values to inspire brands: equality, the importance of small things, the humanism in embracing emotions, empathy, vulnerability or sensitivity, and the will to leave no one behind. In the end, a fem world is a more human world. Super PR’s visual identity needed to express these attributes in a feminine, empowered, and convincing way. The curvy lines along the text serve as female symbols of many kinds that can be used as independent elements, while the typography helps convey the human touch behind the agency’s philosophy. The complete visual universe around them stretches the reach of the identity beyond the logotype by combining graphic design and real pictures.