Our approach involves coming as close as possible to the removal of graphic design, or rather its diversity, by establishing a mini-protocol of “degraphisation” based on categorical rules and a radical process.
We confused matters by reducing the labels of 100 current consumption goods to one mode of expression, one form and one identity.
Attempt at removing graphic design from hundreds of packaging. Creation of an installation and a brochure explaining our approach and relaying comments of the audience, coming from different areas, about the piece.