Supporting LGBTQIA+ charities through User Research

This pro bono initiative aimed to assist a striving non-profit organization. The research comprised of two parts. First, the generative part investigated user motives, mental models, pain points, and goals to understand the users and how we can increase the current funding. The second, being the evaluative, focused on assessing the usability of the charity's website. The results provided a clear perspective on fundamental issues donors face in terms of experience and usability.