Sutters Long Tom

  • Oliver Potter

I made this project for Bulletproof's Fresh Meat Competition and achieved an honourable mention Themed on the Gold Rush, Sutters is a distillery brand that produces the whisky known as Long Tom (the name for a sluice used to help separate gold from sand). Unlike most whiskeys, Long Tom is canned withing a Kerosene can (a can used to store oil to light gas lamps in the mines). During this project, I developed my skills in 3D modderling and texture design to create a fully rendered outcome.

The brief needed to have to product advertised on an escilator, so I chose to create a instilation within the London Underground. The idea was to give the impression that you were within a mine with Sutters Long Tom whiskey flowing down the sides of the tunnel, representing gold.