"Good grief.” When this brief landed in our inbox, we could have been forgiven for borrowing the catchphrase of our favourite cartoon boy. We based our concept around the original method of animating the Peanuts characters using cels. These cels provided the perfect vehicle to house the illustrations of the gang as they interacted with each other and the environment around them. We were thrilled to deliver a bespoke 3.D film as part of a huge suite of assets across social, press, retail and OOH worldwide.