This project kicked off with the intention of sharing a piece of TA! with the others. It evolved into an experiment which looks into the making process of material and the intersection between the 'making' and branding.
A collection of tiles are made to explore various ways of expressing a brand identity through making. We focused on playing with different techniques of clay shaping: molding, pressing, sculpting, rolling and so on.
We hope to bend the conventional image given by the material itself by introducing unorthodox techniques into the making process of TA! Tiles. We would say the key is to 'play'.