Tabby Ties

As a small business venture born out of lockdown 2020, Tabby Ties was calling out for a professional identity to help it stand out from the sea of similar pet businesses. Its product focus is around well designed, high quality, handmade pieces across an expanding product range. The identity needed to strike a balance between a high end, luxury pet brand whilst remaining friendly, young and affordable—appealing to all ages and shopper types. I created a timeless logo with several variations and sub marks so it could be applied seamlessly across many different applications including website, social media and packaging. The fresh colour palette was carefully chosen to be instantly recognisable across platforms. I also produced packaging illustrations, social media templates, size diagrams, an e-commerce website and digital communications.